“Creating visual hierarchy demands that the designer bolster the visual dominance of certain significant items, and restrain the impact of other supporting elements” (Krause p.63). This means that the emphasis can be used to enforce a clear visual between elements, attracts attention to a design and guide the viewer as well. Emphasis can be applied by the relative size of elements, comparisons of color or intriguing presentation. It is important for a designer to be decisive on how the elements will be dominant to reveal the best arrangement concept.
Here is a good example of an emphasis composition. The website below shows an original, high contrast image, a dominant layout through position and comparative size image.
“Alignment between elements can be used to create a sense of agreement, soundness and unity within a piece, regardless of the tone of its overall message” (Krause p.79). The rules of alignment is to understand the effects abiding between elements and aligning components within their layout. The principle alignment can be applied to flush-left or flush right, centered, justified. Also, alignment can be structured between elements such as association, creating solidarity position horizontal/vertical, a subtle strength and taking advantage for a strong point-of-focus of the composition, especially when it come to alignments between straight, curved and freeform elements. Curved lines are almost always drawn to extend the guidelines for a better alignment visual. Alignment requires a judgement from the designer to maintenance a structural integrity and considerate relaxing rules alignment for good effects.
The example below illustrates an alignment between elements. On the top of the composition, the texts align with the right side of the image. Then, the right texts are aligned to the left and justified as well with the white gradient background.
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